Communicating from Your Why
To communicate, any leader must understand their "why" before representing others. Author and speaker Simon Sinek believes that "people don't buy what you do; they buy why you do it. And what you do simply proves what you believe". Understanding the why of your personal brand will help further your ability to serve others and align yourself with opportunities that best fulfill your why, when you discover value in your why you serve with your purpose.
As a communication strategist, understanding the purpose of the brand your serving is at the forefront of your work. Simon describes three stages that are important in conveying any message: why, how, and what. Why examines the purpose of the message and the importance. Why should you people care? How indicates the steps taken to fulfill the why. What, describes what they do as a result of the how and why. Communicating from the inside out is how to communicate directly with the consumer's brain that deals with behavior. Behaviors are what drives individuals to interact. I lead to help others be the change they want to see in the world. I believe I can positively impact others through communications strategies, PR, and leadership development. Personal why's are essential in developing yourself as a leader.
Leaders strive to communicate with followers every day to build relationships and trust. Brands are successful through loyalty and trust built with the consumers. We live in an age where much communication happens over social media and is instantaneous. Being a leader requires high communication standards, as words and actions have drastic effects on perception. I challenge you to reflect on your why, how you fulfill your why, and what you do as a result. Together let's explore brands and individuals who are serving from there why.
Here are some brands I support and are great examples of serving from there why!
Stay tuned to explore some of these brands in a future blog post!
