Hootsuite Certified!

Social media is a continually evolving medium across various platforms. As a communication strategist being able to utilize multiple platforms is essential to communicating with audiences. Being able to work with the Hootsuite Platform can enhance any brands present on social media. Using the platform is an excellent tactic for staying consistent and on-brand with an organization's message. 

My biggest takeaways from the Hootsuite Platform Certification and the Social Marketing Certification is to lead brands' social media with a purpose.  The Hootsuite platform makes it very easy to plan, schedule, and interact on social media. However, without a clear purpose and marketing strategy, the success of a campaign can be unclear. Recognizing the audience trying to reach is essential in content creation for each platform. Hootsuite makes it easy to create content specifically for each platform and help reach audiences through paid advertising. Being able to facilitate a brand's goal and strategically communicating a mission through social media is the overall purpose of utilizing a Hootsuite platform.

I have grown my skills in content planning, social media governance, crisis management, and general use of the Hootsuite Platform through the certifications. The great thing about these two certifications is that the knowledge gained is applicable in both the Hootsuite platform and anytime you use or plan for social media. I encourage any communication strategist to look into these certifications, as they will help build tactics to be successful in the social media field. To view my certifications checkout my LinkedIn my clicking the icon in the top right corner!